{"id":2417,"date":"2011-11-29T20:23:27","date_gmt":"2011-11-29T20:23:27","guid":{"rendered":"https:\/\/a60047bb09.nxcli.io\/?p=2417"},"modified":"2011-11-29T20:23:27","modified_gmt":"2011-11-29T20:23:27","slug":"la-marca-personal-de-los-peruanos","status":"publish","type":"post","link":"http:\/\/inestemple.com\/en\/2011\/11\/la-marca-personal-de-los-peruanos\/","title":{"rendered":"La Marca Personal de los Peruanos"},"content":{"rendered":"

Publicado en el diario El Comercio (Per\u00fa), el 29\/11\/2011<\/strong><\/p>\n

\"\"<\/p>\n

Qu\u00e9 grata sorpresa ha sido que varios gremios, universidades y empresas nos hayan pedido en los \u00faltimos meses ayudarlos a elevar el valor dela marca personal y el perfil de sus asociados, alumnos y colaboradores. Antes eso no pasaba. Pocos pensaban en la marca personal como una forma de ayudar a las personas a tomar conciencia de la necesidad de autodesarrollarse, ni la asociaban con la mejor disposici\u00f3n para crear valor agregado. Muy pocos sent\u00edan la necesidad de ayudar a los suyos a repotenciarse, mejorar su empleabilidad y proyectarse m\u00e1s competitivamente. Quiz\u00e1 por falta de visi\u00f3n o por temor a que se ir\u00edan si estaban en mejor situaci\u00f3n para encontrar otras oportunidades.<\/p>\n

Poco se invert\u00eda en las habilidades blandas o transversales de las personas, descuidando las b\u00e1sicas como liderazgo,\u00a0adaptabilidad, trabajoen equipo, biling\u00fcismo, manejo de tecnolog\u00edas de informaci\u00f3n, autoestima, razonamiento cr\u00edtico, creativo e innovador o capacidad de autoaprendizaje continuo.<\/p>\n

Hoy, sin embargo, entrelas empresas l\u00edderes y socialmente responsables hay una visi\u00f3n que las hace invertir para dar a su personal la oportunidad de reflexionar sobre su proyecto de carrera y marca personal. Y lo hacen porque saben que cuanto m\u00e1s valiosas y empleables se sienten las personas, mejor es su actitud y compromiso y, por ende, m\u00e1s productivas son las organizaciones y m\u00e1s competitivo el pa\u00eds.<\/p>\n

Hoy que nuestras empresas compiten de igual a igual en el mundo y que la marca Per\u00fa se hace conocida, muchos son conscientes de la necesidad de trabajar en su marca personal y en su perfil para no quedarse atr\u00e1s, cada vez m\u00e1s orgullosos de ser peruanos. Es un cambio cultural importante.<\/p>\n

Qu\u00e9 placer m\u00e1s grande es ayudar a grupos de peruanos a que se permitan so\u00f1ar e imaginarse un futuro mejor para ellos mismos,sus familias y sus empresas. Muchos, quiz\u00e1 por a\u00f1os de necesidades insatisfechas y bajos niveles educativos, no aprendieron a mirar m\u00e1s all\u00e1 de un presente muy corto ni a establecerse metas para ser m\u00e1s competitivos ni a c\u00f3mo lograrlas. La noci\u00f3n de marca personal junto a su pasi\u00f3n, empe\u00f1o y dedicaci\u00f3n en un pa\u00eds que ofrece m\u00e1s oportunidades, les servir\u00e1, ojal\u00e1, para elevar su perfil profesional y mejorar sus posibilidades de alcanzar una vida m\u00e1s digna, justa y pr\u00f3spera.<\/p>\n

Ver art\u00edculo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Qu\u00e9 grata sorpresa ha sido que varios gremios, universidades y empresas nos hayan pedido en los \u00faltimos meses ayudarlos a elevar el valor de la marca personal y el perfil de sus asociados.<\/p>\n","protected":false},"author":10,"featured_media":10824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[5,14,10],"media":[],"class_list":["post-2417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","tag-administracion-de-carrera","tag-empleabilidad-en","tag-marketing-personal"],"acf":[],"yoast_head":"\nLa Marca Personal de los Peruanos - Ines Temple<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inestemple.com\/en\/2011\/11\/la-marca-personal-de-los-peruanos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Marca Personal de los Peruanos - 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