{"id":4085,"date":"2012-02-17T22:24:03","date_gmt":"2012-02-17T22:24:03","guid":{"rendered":"https:\/\/a60047bb09.nxcli.io\/?p=4085"},"modified":"2012-02-17T22:24:03","modified_gmt":"2012-02-17T22:24:03","slug":"10-ideas-para-su-marca-personal","status":"publish","type":"post","link":"http:\/\/inestemple.com\/en\/2012\/02\/10-ideas-para-su-marca-personal\/","title":{"rendered":"Ideas para su marca personal"},"content":{"rendered":"

Publicado en el diario El Comercio (Per\u00fa),\u00a0el 17\/02\/2012\u00a0<\/strong><\/p>\n

\"\"<\/p>\n

1. Manejar asertivamente su marca personal no es salir a promocionarse. Es gestionar su reputaci\u00f3n en un mundo profesional donde la competencia es tambi\u00e9n por credibilidad.<\/p>\n

2. Gestionar su marca implica impactar positivamente en las percepciones de los dem\u00e1s y est\u00e1 muy relacionada con su \u00e9tica, sus valores, su palabra y la correcci\u00f3n de sus actos en todas las esferas de su vida. Sus acciones construyen su reputaci\u00f3n.<\/p>\n

3. Su reputaci\u00f3n tiene un impacto directo en su identidad profesional y en su nivel de empleabilidad y vigencia. Uno es su marca. \u00a1Cuide su nombre y su prestigio con pasi\u00f3n!<\/p>\n

4. Optar por no manejar su marca tambi\u00e9n lanza un mensaje y puede estar asociado con menor competitividad o poca voluntad de superaci\u00f3n.<\/p>\n

5. Defina una pol\u00edtica personal de respeto a clientes, proveedores, jefes, pares y, sobre todo, subordinados. Eso incluye no ganarse enemigos gratuitos por arrogancia o descuido. Desarrolle su carisma y sea generoso en dar aceptaci\u00f3n, aprobaci\u00f3n y reconocimiento a quienes lo rodean.<\/p>\n

6. Sin necesidad de caer en paranoia, recuerde la mirada de los otros: todo puede quedar colgado en You Tube o Facebook en cuesti\u00f3n de minutos. Monitoree su presencia en redes y mapee sus riesgos reputacionales. Sea coherente con su plan de carrera y con lo que espera de su vida: sea cuidadoso con lo que publica o dice de s\u00ed mismo.<\/p>\n

7. Asista a eventos, expanda sus redes de confianza y desarrolle nuevas amistades \u2013no se a\u00edsle, no hay peor pecado que desaparecer\u2013. Mantenga sus relaciones vigentes y recuerde que es mejor interesarse en otros que parecer interesante. Y no sea elitista en su red, que no hay contacto chico.<\/p>\n

8. En el trabajo aseg\u00farese de saber qu\u00e9 se espera de usted, de exceder expectativas y de registrar siempre sus logros y resultados. Agregue valor para incrementar el valor de su marca personal. Tenga un plan de autodesarrollo.<\/p>\n

9. No descuide su aspecto f\u00edsico \u2013todo entra por los ojos\u2013. Cuide su apariencia y postura. V\u00edstase con esmero, incluso cuando no est\u00e1 trabajando. Preg\u00fantese si se contratar\u00eda a usted mismo. Cuide la cara que pone y su actitud en general.<\/p>\n

10. Sea socialmente responsable y colabore con su comunidad. Hoy se valoran perfiles en los que el liderazgo se ejerce tambi\u00e9n fuera de la oficina para devolver algo de lo que la sociedad le dio.<\/p>\n

Ver art\u00edculo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Publicado en el diario El Comercio (Per\u00fa),\u00a0el 17\/02\/2012\u00a0 1. Manejar asertivamente su marca personal no es […]<\/p>\n","protected":false},"author":10,"featured_media":8930,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,26],"tags":[14,10,18],"media":[],"class_list":["post-4085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","category-blog","tag-empleabilidad-en","tag-marketing-personal","tag-reputacion-en"],"acf":[],"yoast_head":"\nIdeas para su marca personal - Ines Temple<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inestemple.com\/en\/2012\/02\/10-ideas-para-su-marca-personal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ideas para su marca personal - Ines Temple\" \/>\n<meta property=\"og:description\" content=\"Publicado en el diario El Comercio (Per\u00fa),\u00a0el 17\/02\/2012\u00a0 1. 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