{"id":4246,"date":"2012-02-13T20:50:21","date_gmt":"2012-02-13T20:50:21","guid":{"rendered":"https:\/\/a60047bb09.nxcli.io\/?p=4246"},"modified":"2012-02-13T20:50:21","modified_gmt":"2012-02-13T20:50:21","slug":"10-ideas-para-su-marca-personal-2","status":"publish","type":"post","link":"http:\/\/inestemple.com\/en\/2012\/02\/10-ideas-para-su-marca-personal-2\/","title":{"rendered":"10 Ideas para su Marca Personal"},"content":{"rendered":"<p><strong>Publicado el 13 de Febrero 2012 en el diario <em>El Comercio<\/em><\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/html2-f.scribdassets.com\/4hvxdnry801jri0h\/images\/1-26f3af62fa.jpg\"><\/p>\n<ol>\n<li>Manejar asertivamente su marca personal no es salir a promocionarse. Es gestionar su reputaci\u00f3n en un mundo profesional donde la competencia es tambi\u00e9n por credibilidad.&nbsp;<\/li>\n<li>Gestionar su marca implica impactar positivamente en las percepciones de los dem\u00e1s y est\u00e1 muy relacionada con su \u00e9tica, sus valores, sus palabra y la correcci\u00f3n de sus actos en todas las esferas de su vida. Sus acciones construyen su reputaci\u00f3n.&nbsp;<\/li>\n<li>Su reputaci\u00f3n tiene un impactos directo en su identidad profesional y en su nivel de empleabilidad y vigencia. Uno es su marca. \u00a1Cuide su nombre y su prestigio con pasi\u00f3n!&nbsp;<\/li>\n<li>&nbsp;Optar por no manejar su marca tambi\u00e9n lanza un mensaje y puede estar asociado con menor competitividad o poca voluntad de superaci\u00f3n.&nbsp;<\/li>\n<li>Defina una pol\u00edtica personal de respeto a clientes, proveedores, jefes pares y, sobre todo, subordinados. Eso incluye no ganarse enemigos gratuitos por arrogancia o descuido. Desarrolle su carisma y sea generoso en dar aceptaci\u00f3n aprobaci\u00f3n y reconocimiento a quienes lo rodean.&nbsp;<\/li>\n<li>Sin necesidad de caer en paranoia, recuerde la mirada de los otros: todo puede quedar colgado en Youtube o Facebook en cuesti\u00f3n de minutos. Monitoree su presencia en redes y mapee sus riesgos reputacionales. Sea coherente con su plan de carrera con lo que espera de su vida: sea cuidadoso con lo que publica o dice de s\u00ed mismo.&nbsp;<\/li>\n<li>Asista a eventos, expanda sus redes de confianza y desarrolle nuevas amistades &#8211; no se a\u00edsle, no hay peor pecado que desaparecer-. Mantenga sus relaciones vigentes y recuerde que es mejor interesarse en otros que parecer interesante. Y no sea elitista en su red que no hay contacto chico.&nbsp;<\/li>\n<li>En el trabajo aseg\u00farese de saber qu\u00e9 se espera de usted, de exceder expectativas y de registrar siempre sus logros y resultados. Agregue valor para incrementar el valor de su marca personal. Tenga un plan de auto desarrollo.&nbsp;<\/li>\n<li>No descuide su aspecto f\u00edsico &#8211; todo entra por los ojos-. Cuide su apariencia y postura. V\u00edstase con espero, incluso cuando no est\u00e1 trabajando. Preg\u00fantese si se contratar\u00eda a usted mismo . Cuide la cara que pone y su actitud en general.&nbsp;<\/li>\n<li>Sea socialmente responsable y colabore con su comunidad. Hoy se valoran perfiles en los que el liderazgo se ejerce tambi\u00e9n fuera de la oficina para devolver algo de lo que la sociedad le di\u00f3.&nbsp;<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/html2-f.scribdassets.com\/4hvxdnry801jri0h\/images\/1-26f3af62fa.jpg\" target=\"_blank\" rel=\"noopener\">Ver art\u00edculo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Manejar asertivamente su marca personal no es salir a promocionarse. Es gestionar su reputaci\u00f3n en un mundo profesional donde la competencia es tambi\u00e9n por credibilidad. <\/p>\n","protected":false},"author":10,"featured_media":14198,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[14,10],"media":[],"class_list":["post-4246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","tag-empleabilidad-en","tag-marketing-personal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Ideas para su Marca Personal - Ines Temple<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inestemple.com\/en\/2012\/02\/10-ideas-para-su-marca-personal-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Ideas para su Marca Personal - Ines Temple\" \/>\n<meta property=\"og:description\" content=\"Manejar asertivamente su marca personal no es salir a promocionarse. 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