{"id":3899,"date":"2012-01-09T23:20:43","date_gmt":"2012-01-09T23:20:43","guid":{"rendered":"https:\/\/a60047bb09.nxcli.io\/?p=3899"},"modified":"2012-01-09T23:20:43","modified_gmt":"2012-01-09T23:20:43","slug":"el-exito-depende-en-85-de-la-personalidad","status":"publish","type":"post","link":"http:\/\/inestemple.com\/es\/2012\/01\/el-exito-depende-en-85-de-la-personalidad\/","title":{"rendered":"El \u00e9xito depende en 85% de la personalidad"},"content":{"rendered":"<div style=\"text-align: justify;\">Se gradu\u00f3 en la Universidad de Columbia, en Nueva York. Habla cinco idiomas. Escribe bien. Con tremendo curr\u00edculo, todos pensar\u00edan que para Mariana ser\u00eda facil\u00edsimo conseguir o mantener su trabajo. Pero, desafortunadamente para algunos, no basta con ser talentoso, inteligente o h\u00e1bil. \u201cEl \u00e9xito est\u00e1 asociado en un 85% con la personalidad. Obviamente, lo acad\u00e9mico es importante, pero la personalidad es lo fundamental\u201d, revela In\u00e9s Temple, presidenta de la firma DBM Per\u00fa y Chile. Y explica que la personalidad consiste en tener una buena reputaci\u00f3n, en ser una persona \u00edntegra, responsable, seria, que mantiene su palabra. En ser y no en parecer. Esa es justamente la mejor forma de \u2018vender\u2019 la imagen, de hacer marketing personal, al margen de la profesi\u00f3n que ejerza cada uno. Lo mismo sucede con los productos que est\u00e1n a la venta y aspiran a ser m\u00e1s que una moda. Podr\u00e1n ser muy bonitos y salir en comerciales muy creativos, pero, tal como aseguran varios publicistas, si la marca no proyecta autenticidad en su mensaje y no ofrece calidad, el consumidor optar\u00e1, a la larga, por otra, as\u00ed tenga que pagar m\u00e1s o trasladarse lejos para comprarla. La autenticidad y la calidad mantienen a una marca en el mercado. \u201cSiempre hay alguien que conoce a alguien que nos conoce. El comportamiento siempre es p\u00fablico, m\u00e1s a\u00fan con la existencia de Internet y las redes sociales como Facebook, Twitter o LinkedIn. Cualquier cosa que uno haga terminar\u00e1 ah\u00ed, y en el recuerdo de los dem\u00e1s, para siempre. Por eso, raz\u00f3n, marca personal y tambi\u00e9n la de la empresa se basa en la integridad y es un trabajo permanente\u201d, puntualiza Temple.<\/div>\n<p>&nbsp;<\/p>\n<div style=\"text-align: justify;\">\n<p><strong>Fuente: www.elcomercio.com \/ 09-01-2012<\/strong><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Se gradu\u00f3 en la Universidad de Columbia, en Nueva York. Habla cinco idiomas. Escribe bien. Con tremendo curr\u00edculo, todos pensar\u00edan que para Mariana ser\u00eda facil\u00edsimo conseguir o mantener su trabajo.<\/p>","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[5],"media":[],"class_list":["post-3899","post","type-post","status-publish","format-standard","hentry","category-menciones","tag-administracion-de-carrera"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El \u00e9xito depende en 85% de la personalidad - Ines Temple<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inestemple.com\/es\/2012\/01\/el-exito-depende-en-85-de-la-personalidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El \u00e9xito depende en 85% de la personalidad - Ines Temple\" \/>\n<meta property=\"og:description\" content=\"Se gradu\u00f3 en la Universidad de Columbia, en Nueva York. 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