{"id":817,"date":"2011-09-09T00:18:48","date_gmt":"2011-09-09T00:18:48","guid":{"rendered":"http:\/\/184.75.241.129\/~inestemp\/?p=817"},"modified":"2011-09-09T00:18:48","modified_gmt":"2011-09-09T00:18:48","slug":"la-inclusion-empieza-por-casa","status":"publish","type":"post","link":"http:\/\/inestemple.com\/es\/2011\/09\/la-inclusion-empieza-por-casa\/","title":{"rendered":"La inclusi\u00f3n empieza por casa"},"content":{"rendered":"

Publicado en el diario El Comercio<\/em>, el 09\/09\/2011<\/strong><\/p>\n

<\/p>\n

Hoy todos hablan de inclusi\u00f3n y al hacerlo muchos piensan en los m\u00e1s pobres de las \u00e1reas m\u00e1s remotas de nuestro pa\u00eds. Enhorabuena el tema ha despertado un vivo inter\u00e9s por apoyar a quienes el desarrollo y crecimiento dejan de lado.<\/p>\n

Pero si de inclusi\u00f3n se trata, pienso tambi\u00e9n en los trabajadores informales quienes no son protegidos por las normas laborales porque son invisibles para la ley. Nadie vela por ellos y, as\u00ed, son excluidos del desarrollo y las oportunidades que el crecimiento trae.<\/p>\n

A falta de un decidido esfuerzo multisectorial liderado por el Estado para facilitar e incentivar la formalizaci\u00f3n de cientos de miles de empresas, millones sufren silenciosamente del abuso de muchos de sus “empleadores”.<\/p>\n

Tambi\u00e9n pienso en quienes trabajan en empresas que, aunque formales, no cuentan con l\u00edderes conscientes de que la responsabilidad social empieza en casa, con sus propios trabajadores.<\/p>\n

Empresas con gerentes y directores que, en vez de invertir tiempo, energ\u00eda y dinero en asegurar el respeto, el desarrollo y la empleabilidad de su gente, delegan esa responsabilidad sin directivas claras m\u00e1s all\u00e1 de reducir el gasto de personal. Y reaccionan solo cuando enfrentan problemas laborales o de productividad, clientes descontentos opinando en las redes sociales, p\u00e9rdida de participaci\u00f3n o la temida deserci\u00f3n de talentos.<\/p>\n

Sin embargo, es reconfortante saber que tambi\u00e9n existe en el Per\u00fa un sector empresarial responsable y comprometido con las mejores pr\u00e1cticas de gesti\u00f3n \u00e9tica, coherente entre lo que predica y lo que hace.<\/p>\n

L\u00edderes que comprenden la relaci\u00f3n directa entre el \u00e9xito empresarial, los resultados del negocio y -obviamente- su reputaci\u00f3n y el valor de sus marcas, con el genuino respeto a su personal y a todos los grupos de inter\u00e9s con los que su empresa se relaciona. L\u00edderes que han definido ese compromiso estrat\u00e9gico, autoimpuesto y autorregulado como su mejor ventaja competitiva.<\/p>\n

El reto es apoyar a que m\u00e1s empresas de todo tama\u00f1o y tipo se gestionen as\u00ed, formal y \u00e9ticamente, ayudando a generar un poderoso efecto multiplicador al demandar que sus proveedores, trabajadores e incluso clientes asuman un comportamiento coherente con la formalidad y la responsabilidad social. Ser\u00e1 en beneficio de m\u00e1s peruanos y del pa\u00eds en su conjunto. En eso estamos.<\/p>\n

Ver art\u00edculo<\/a><\/p>","protected":false},"excerpt":{"rendered":"

El reto es apoyar a que m\u00e1s empresas de todo tama\u00f1o y tipo se gestionen as\u00ed, formal y \u00e9ticamente, ayudando a generar un poderoso efecto multiplicador al demandar que sus proveedores, trabajadores e incluso clientes asuman un comportamiento coherente con la formalidad y la responsabilidad social. <\/p>","protected":false},"author":10,"featured_media":14222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,26],"tags":[27,28,29],"media":[],"class_list":["post-817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","category-blog","tag-confianza","tag-etica","tag-responsabilidad-social"],"acf":[],"yoast_head":"\nLa inclusi\u00f3n empieza por casa - Ines Temple<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inestemple.com\/es\/2011\/09\/la-inclusion-empieza-por-casa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La inclusi\u00f3n empieza por casa - Ines Temple\" \/>\n<meta property=\"og:description\" content=\"El reto es apoyar a que m\u00e1s empresas de todo tama\u00f1o y tipo se gestionen as\u00ed, formal y \u00e9ticamente, ayudando a generar un poderoso efecto multiplicador al demandar que sus proveedores, trabajadores e incluso clientes asuman un comportamiento coherente con la formalidad y la responsabilidad social.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inestemple.com\/es\/2011\/09\/la-inclusion-empieza-por-casa\/\" \/>\n<meta property=\"og:site_name\" content=\"Ines Temple\" \/>\n<meta property=\"article:published_time\" content=\"2011-09-09T00:18:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inestemple.com\/wp-content\/uploads\/2011\/09\/trabajar-inclusion-ines-temple.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"916\" \/>\n\t<meta property=\"og:image:height\" content=\"708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inestemple.com\\\/es\\\/2011\\\/09\\\/la-inclusion-empieza-por-casa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inestemple.com\\\/es\\\/2011\\\/09\\\/la-inclusion-empieza-por-casa\\\/\"},\"author\":{\"name\":\"Admin\",\"@id\":\"http:\\\/\\\/inestemple.com\\\/es\\\/#\\\/schema\\\/person\\\/da28da337921d26dcbeeaaf78bed45b2\"},\"headline\":\"La inclusi\u00f3n empieza por casa\",\"datePublished\":\"2011-09-09T00:18:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inestemple.com\\\/es\\\/2011\\\/09\\\/la-inclusion-empieza-por-casa\\\/\"},\"wordCount\":408,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/inestemple.com\\\/es\\\/2011\\\/09\\\/la-inclusion-empieza-por-casa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inestemple.com\\\/wp-content\\\/uploads\\\/2011\\\/09\\\/trabajar-inclusion-ines-temple.jpg\",\"keywords\":[\"confianza\",\"\u00e9tica\",\"Responsabilidad Social\"],\"articleSection\":[\"Articulos\",\"Blog\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inestemple.com\\\/es\\\/2011\\\/09\\\/la-inclusion-empieza-por-casa\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inestemple.com\\\/es\\\/2011\\\/09\\\/la-inclusion-empieza-por-casa\\\/\",\"url\":\"https:\\\/\\\/inestemple.com\\\/es\\\/2011\\\/09\\\/la-inclusion-empieza-por-casa\\\/\",\"name\":\"La inclusi\u00f3n empieza por casa - Ines Temple\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/inestemple.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/inestemple.com\\\/es\\\/2011\\\/09\\\/la-inclusion-empieza-por-casa\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/inestemple.com\\\/es\\\/2011\\\/09\\\/la-inclusion-empieza-por-casa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inestemple.com\\\/wp-content\\\/uploads\\\/2011\\\/09\\\/trabajar-inclusion-ines-temple.jpg\",\"datePublished\":\"2011-09-09T00:18:48+00:00\",\"author\":{\"@id\":\"http:\\\/\\\/inestemple.com\\\/es\\\/#\\\/schema\\\/person\\\/da28da337921d26dcbeeaaf78bed45b2\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/inestemple.com\\\/es\\\/2011\\\/09\\\/la-inclusion-empieza-por-casa\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/inestemple.com\\\/es\\\/2011\\\/09\\\/la-inclusion-empieza-por-casa\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/inestemple.com\\\/es\\\/2011\\\/09\\\/la-inclusion-empieza-por-casa\\\/#primaryimage\",\"url\":\"https:\\\/\\\/inestemple.com\\\/wp-content\\\/uploads\\\/2011\\\/09\\\/trabajar-inclusion-ines-temple.jpg\",\"contentUrl\":\"https:\\\/\\\/inestemple.com\\\/wp-content\\\/uploads\\\/2011\\\/09\\\/trabajar-inclusion-ines-temple.jpg\",\"width\":916,\"height\":708,\"caption\":\"Inclusi\u00f3n\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/inestemple.com\\\/es\\\/2011\\\/09\\\/la-inclusion-empieza-por-casa\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"http:\\\/\\\/inestemple.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La inclusi\u00f3n empieza por casa\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/inestemple.com\\\/es\\\/#website\",\"url\":\"http:\\\/\\\/inestemple.com\\\/es\\\/\",\"name\":\"Ines Temple\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/inestemple.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/inestemple.com\\\/es\\\/#\\\/schema\\\/person\\\/da28da337921d26dcbeeaaf78bed45b2\",\"name\":\"Admin\",\"url\":\"http:\\\/\\\/inestemple.com\\\/es\\\/author\\\/24_adm1n_2220\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La inclusi\u00f3n empieza por casa - Ines Temple","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inestemple.com\/es\/2011\/09\/la-inclusion-empieza-por-casa\/","og_locale":"es_ES","og_type":"article","og_title":"La inclusi\u00f3n empieza por casa - Ines Temple","og_description":"El reto es apoyar a que m\u00e1s empresas de todo tama\u00f1o y tipo se gestionen as\u00ed, formal y \u00e9ticamente, ayudando a generar un poderoso efecto multiplicador al demandar que sus proveedores, trabajadores e incluso clientes asuman un comportamiento coherente con la formalidad y la responsabilidad social.","og_url":"https:\/\/inestemple.com\/es\/2011\/09\/la-inclusion-empieza-por-casa\/","og_site_name":"Ines Temple","article_published_time":"2011-09-09T00:18:48+00:00","og_image":[{"width":916,"height":708,"url":"https:\/\/inestemple.com\/wp-content\/uploads\/2011\/09\/trabajar-inclusion-ines-temple.jpg","type":"image\/jpeg"}],"author":"Admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Admin","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/inestemple.com\/es\/2011\/09\/la-inclusion-empieza-por-casa\/#article","isPartOf":{"@id":"https:\/\/inestemple.com\/es\/2011\/09\/la-inclusion-empieza-por-casa\/"},"author":{"name":"Admin","@id":"http:\/\/inestemple.com\/es\/#\/schema\/person\/da28da337921d26dcbeeaaf78bed45b2"},"headline":"La inclusi\u00f3n empieza por casa","datePublished":"2011-09-09T00:18:48+00:00","mainEntityOfPage":{"@id":"https:\/\/inestemple.com\/es\/2011\/09\/la-inclusion-empieza-por-casa\/"},"wordCount":408,"commentCount":0,"image":{"@id":"https:\/\/inestemple.com\/es\/2011\/09\/la-inclusion-empieza-por-casa\/#primaryimage"},"thumbnailUrl":"https:\/\/inestemple.com\/wp-content\/uploads\/2011\/09\/trabajar-inclusion-ines-temple.jpg","keywords":["confianza","\u00e9tica","Responsabilidad Social"],"articleSection":["Articulos","Blog"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/inestemple.com\/es\/2011\/09\/la-inclusion-empieza-por-casa\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/inestemple.com\/es\/2011\/09\/la-inclusion-empieza-por-casa\/","url":"https:\/\/inestemple.com\/es\/2011\/09\/la-inclusion-empieza-por-casa\/","name":"La inclusi\u00f3n empieza por casa - Ines Temple","isPartOf":{"@id":"http:\/\/inestemple.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/inestemple.com\/es\/2011\/09\/la-inclusion-empieza-por-casa\/#primaryimage"},"image":{"@id":"https:\/\/inestemple.com\/es\/2011\/09\/la-inclusion-empieza-por-casa\/#primaryimage"},"thumbnailUrl":"https:\/\/inestemple.com\/wp-content\/uploads\/2011\/09\/trabajar-inclusion-ines-temple.jpg","datePublished":"2011-09-09T00:18:48+00:00","author":{"@id":"http:\/\/inestemple.com\/es\/#\/schema\/person\/da28da337921d26dcbeeaaf78bed45b2"},"breadcrumb":{"@id":"https:\/\/inestemple.com\/es\/2011\/09\/la-inclusion-empieza-por-casa\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inestemple.com\/es\/2011\/09\/la-inclusion-empieza-por-casa\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/inestemple.com\/es\/2011\/09\/la-inclusion-empieza-por-casa\/#primaryimage","url":"https:\/\/inestemple.com\/wp-content\/uploads\/2011\/09\/trabajar-inclusion-ines-temple.jpg","contentUrl":"https:\/\/inestemple.com\/wp-content\/uploads\/2011\/09\/trabajar-inclusion-ines-temple.jpg","width":916,"height":708,"caption":"Inclusi\u00f3n"},{"@type":"BreadcrumbList","@id":"https:\/\/inestemple.com\/es\/2011\/09\/la-inclusion-empieza-por-casa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"http:\/\/inestemple.com\/es\/"},{"@type":"ListItem","position":2,"name":"La inclusi\u00f3n empieza por casa"}]},{"@type":"WebSite","@id":"http:\/\/inestemple.com\/es\/#website","url":"http:\/\/inestemple.com\/es\/","name":"Ines Temple","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/inestemple.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"http:\/\/inestemple.com\/es\/#\/schema\/person\/da28da337921d26dcbeeaaf78bed45b2","name":"Admin","url":"http:\/\/inestemple.com\/es\/author\/24_adm1n_2220\/"}]}},"_links":{"self":[{"href":"http:\/\/inestemple.com\/es\/wp-json\/wp\/v2\/posts\/817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/inestemple.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/inestemple.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/inestemple.com\/es\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"http:\/\/inestemple.com\/es\/wp-json\/wp\/v2\/comments?post=817"}],"version-history":[{"count":0,"href":"http:\/\/inestemple.com\/es\/wp-json\/wp\/v2\/posts\/817\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/inestemple.com\/es\/wp-json\/wp\/v2\/media\/14222"}],"wp:attachment":[{"href":"http:\/\/inestemple.com\/es\/wp-json\/wp\/v2\/media?parent=817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/inestemple.com\/es\/wp-json\/wp\/v2\/categories?post=817"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/inestemple.com\/es\/wp-json\/wp\/v2\/tags?post=817"},{"taxonomy":"media","embeddable":true,"href":"http:\/\/inestemple.com\/es\/wp-json\/wp\/v2\/media?post=817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}