{"id":12134,"date":"2018-10-12T13:27:17","date_gmt":"2018-10-12T18:27:17","guid":{"rendered":"https:\/\/a60047bb09.nxcli.io\/?p=12134"},"modified":"2018-10-12T13:27:17","modified_gmt":"2018-10-12T18:27:17","slug":"esan-y-merco-reconocen-a-las-100-empresas-y-lideres-con-mejor-reputacion","status":"publish","type":"post","link":"https:\/\/inestemple.com\/en\/2018\/10\/esan-y-merco-reconocen-a-las-100-empresas-y-lideres-con-mejor-reputacion\/","title":{"rendered":"ESAN y Merco reconocen a las 100 empresas y l\u00edderes con mejor reputaci\u00f3n"},"content":{"rendered":"

Publicado en www.esan.edu.pe<\/em>, el 12\/10\/2018<\/strong><\/p>\n

\"\"<\/p>\n

Con el objetivo de promover en las empresas la gesti\u00f3n de uno de sus activos m\u00e1s importantes, como es la Reputaci\u00f3n Corporativa, el 10 de octubre se realiz\u00f3 la premiaci\u00f3n “Merco Empresas y L\u00edderes 2018”. La sede del evento fue el campus de la Escuela de Negocios de ESAN.<\/p>\n

El top 10 de las empresas con mejor reputaci\u00f3n en el Per\u00fa estuvo liderado por el Banco de Cr\u00e9dito del Per\u00fa (BCP), seguido de Interbank (2\u00b0), la compa\u00f1\u00eda cervecera Backus AB Inbev (3\u00b0), Ferreyros (4\u00b0), Alicorp (5\u00b0), Scotiabank (6\u00b0), Kimberly-Clark (7\u00b0), BBVA Continental (8\u00b0), Entel (9\u00b0)  y Procter and Gamble (10\u00b0). <\/p>\n

L\u00edderes con mejor reputaci\u00f3n<\/strong><\/b><\/h3>\n

As\u00ed mismo, fueron premiados los tres primeros l\u00edderes con mejor reputaci\u00f3n. En la categor\u00eda mujeres, el primer lugar lo ocup\u00f3 Mariela Garc\u00eda Figari, gerenta general de la Corporaci\u00f3n Ferreycorp, el segundo lugar lo ocup\u00f3 In\u00e9s Temple<\/strong>, presidenta de LHH-DBM Per\u00fa<\/strong> y el tercer lugar lo obtuvo Elsa del Castillo, rectora de la Universidad Pac\u00edfico. <\/p>\n

Respecto a la categor\u00eda hombres, el primer lugar fue para Carlos Rodr\u00edguez Pastor, l\u00edder del Intergroup Financial Services Corp, propietario del Grupo Interbank, el segundo lugar fue para Dionisio Romero, presidente del Directorio del BCP. El tercer lugar fue para Roque Benavides de la Compa\u00f1\u00eda de Minas Buenaventura. <\/p>\n

En el ranking 2018 elaborado por Merco Per\u00fa, y que cont\u00f3 con el apoyo de ESAN se realizaron 20 764 encuestas. Las empresas participantes pasaron por seis etapas de evaluaci\u00f3n de las que participaron comit\u00e9s de direcci\u00f3n, analistas financieros, periodistas de informaci\u00f3n econ\u00f3mica, gobierno, ONGs, sindicatos, asociaciones de consumidores, catedr\u00e1ticos del \u00e1rea de empresa, influencers, Merco Consumo, Merco Talento, evaluaci\u00f3n de m\u00e9ritos y Merco Digital, uno novedad aplicada por primera vez en 2018.<\/p>\n

Conozca el ranking completo<\/a><\/strong><\/b><\/p>\n

Al inicio de la ceremonia, Manuel Sevillano, director general de Merco Internacional, present\u00f3 una ponencia sobre la importancia de la reputaci\u00f3n y sus cuatro tendencias principales. Durante la presentaci\u00f3n fueron explicados conceptos como la imagen corporativa versus la reputaci\u00f3n corporativa, la cultura corporativa frente al comportamiento corporativo, la trayectoria, la marca corporativa y el reconocimiento, adem\u00e1s de terminolog\u00edas actuales como las fake news, y la pos verdad. <\/p>\n

Acudieron al evento tambi\u00e9n, Miguel Solano, gerente general de Merco en Per\u00fa, quien explic\u00f3 la metodolog\u00eda empleada en Merco Empresas y L\u00edderes, y Jos\u00e9 Luis Wakabayashi, director de la Maestr\u00eda en Marketing de ESAN, quien estuvo a cargo de las palabras de bienvenida. <\/p>\n

Merco Per\u00fa es un evento corporativo de referencia en Latinoam\u00e9rica y Espa\u00f1a que viene evaluando la reputaci\u00f3n de las empresas desde el 2000. <\/p>\n

Ver original<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

En la categor\u00eda mujeres, el segundo lugar lo ocup\u00f3 In\u00e9s Temple, presidenta de LHH-DBM Per\u00fa.<\/p>\n","protected":false},"author":10,"featured_media":12103,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,178],"tags":[249,85],"media":[],"class_list":["post-12134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-menciones","category-reconocimientos","tag-merco","tag-reconocimiento"],"acf":[],"yoast_head":"\nESAN y Merco reconocen a las 100 empresas y l\u00edderes con mejor reputaci\u00f3n - Ines Temple<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inestemple.com\/en\/2018\/10\/esan-y-merco-reconocen-a-las-100-empresas-y-lideres-con-mejor-reputacion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ESAN y Merco reconocen a las 100 empresas y l\u00edderes con mejor reputaci\u00f3n - 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