{"id":17514,"date":"2023-03-08T11:51:24","date_gmt":"2023-03-08T16:51:24","guid":{"rendered":"https:\/\/a60047bb09.nxcli.io\/?p=17514"},"modified":"2023-12-18T07:39:20","modified_gmt":"2023-12-18T12:39:20","slug":"ranking-forbes-estas-son-las-10-mujeres-mas-poderosas-de-peru-en-linkedin","status":"publish","type":"post","link":"https:\/\/inestemple.com\/es\/ranking-forbes-estas-son-las-10-mujeres-mas-poderosas-de-peru-en-linkedin\/","title":{"rendered":"Clasificaci\u00f3n Forbes | Estas son las 10 mujeres m\u00e1s poderosas del Per\u00fa en LinkedIn"},"content":{"rendered":"
\nPublicado en Forbes Per\u00fa, el 7 de marzo de 2023<\/p>\n

Por primera vez, Forbes Per\u00fa, junto con Brandtech (consultora profesional de reputaci\u00f3n digital) y Crant (firma que desarrolla soluciones de inteligencia artificial), presenta el ranking \u201cLas 10 mujeres m\u00e1s poderosas del Per\u00fa LinkedIn\u201d.<\/p>\n

Para elaborar este ranking, Brandtech y Crant crearon un panel automatizado que eval\u00faa el desempe\u00f1o en la red profesional por excelencia, LinkedIn, de las mujeres que integran la lista de \u201cLas 50 \u201cmujeres m\u00e1s poderosas del Per\u00fa\u201d<\/a> que Forbes present\u00f3 el a\u00f1o pasado.<\/p>\n

DETR\u00c1S DEL RANKING<\/h2>\n

Los criterios de evaluaci\u00f3n utilizados para crear el tablero se basan en dos tipos de an\u00e1lisis: cuantitativo y cualitativo. En el primer caso trabajamos con el Influence Index, indicador que se incorpora al software de m\u00e9tricas digitales de marca personal de Brandtech y Crant. Esto proporciona una visi\u00f3n de alto nivel de cu\u00e1n atractiva es cada marca personal para la audiencia. Esta m\u00e9trica es un seguimiento diario del desempe\u00f1o de la marca en LinkedIn.<\/p>\n

\u201cEl \u00cdndice de Influencia tiene en cuenta lo siguiente: el volumen de publicaciones, sus interacciones, el sentimiento de los comentarios e incorpora un periodo retrospectivo de varias semanas\u201d, detalla \u00c1lvaro Mel\u00e9ndez, fundador y CEO de Crant.<\/p>\n

Luego de recolectar los datos de las 50 mujeres, Brandtech, a trav\u00e9s de su experiencia en reputaci\u00f3n digital en LinkedIn, realiz\u00f3 una evaluaci\u00f3n cualitativa de las cuentas, con la que busc\u00f3 corroborar y\/o corregir el desempe\u00f1o \u201creal\u201d de las participantes con los datos. obtenido. \u201cPara ello se tuvieron en cuenta criterios como la coherencia en las publicaciones, el nivel y profundidad de la redacci\u00f3n, as\u00ed como los formatos de contenidos y pilares m\u00e1s compartidos\u201d, detalla Gabriela Denegri, fundadora de Brandtech.<\/p>\n

\n\"\"\n<\/div>\n

HALLAZGOS PRINCIPALES<\/h2>\n

El an\u00e1lisis revel\u00f3 varios detalles relevantes sobre las mujeres que integran el ranking (que ordena a los personajes por orden de relevancia) as\u00ed como el resto de las 50 mujeres poderosas. Para empezar, los temas m\u00e1s abordados por estos personajes son el liderazgo, el empoderamiento femenino y las publicaciones personales (logros, vivencias o an\u00e9cdotas). Adem\u00e1s, cuatro de las cinco primeras mujeres del ranking elaborado por Brandtech y Crant son emprendedoras o tienen su propio negocio.<\/p>\n

Los temas menos abordados por las 50 mujeres analizadas, seg\u00fan Brandtech y Crant, fueron: diversidad, sostenibilidad y tecnolog\u00eda. Adem\u00e1s, seg\u00fan ambas empresas, m\u00e1s del 50% de las mujeres de la lista Forbes de \u201cLas 50 mujeres m\u00e1s poderosas del Per\u00fa\u201d (es decir, un total de 26) no tuvieron actividad en LinkedIn en el \u00faltimo a\u00f1o.<\/p>\n

A continuaci\u00f3n, te presentamos el ranking de \u201cLas 10 mujeres m\u00e1s poderosas de LinkedIn\u201d:<\/p>\n

    \n
  1. Luciana Olivares<\/a>\/ CEO de Boost Brand Accelerator<\/li>\n
  2. In\u00e9s Temple<\/a>\/ Presidenta de LHH DBM Per\u00fa y Chile<\/li>\n
  3. Ileana Tapia<\/a>\/ CEO y fundadora de Sicurezza<\/li>\n
  4. Mariana Costa<\/a>\/ CEO de Laboratoria<\/li>\n
  5. Dom\u00e9nica Obando<\/a>\/ CEO de Talently<\/li>\n
  6. Rosario Baz\u00e1n<\/a>\/ CEO de Danper<\/li>\n
  7. Mariela Garc\u00eda<\/a>\/ CEO de Ferreycorp<\/li>\n
  8. Rosanna Ramos-Velita<\/a>\/ Chairman of the board en Los Andes<\/li>\n
  9. Marina Bustamante<\/a>\/ Fundadora de Renzo Costa<\/li>\n
  10. Ana Cecilia Akamine<\/a>\/ CEO de Financiera Confianza<\/li>\n<\/ol>\n

    Ver enlace original<\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"

    Published in Forbes Peru, on March 7, 2023 For the first time, Forbes Peru, together with […]<\/p>\n","protected":false},"author":10,"featured_media":17510,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,178],"tags":[424,425,189,426],"media":[],"class_list":["post-17514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prensa","category-reconocimientos","tag-forbes","tag-forbesperu","tag-linkedin-en","tag-mujeresmaspoderosasenperuenlinkedin"],"acf":[],"yoast_head":"\nForbes Ranking | These are the 10 most powerful women in Peru on LinkedIn - Ines Temple<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inestemple.com\/es\/ranking-forbes-estas-son-las-10-mujeres-mas-poderosas-de-peru-en-linkedin\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forbes Ranking | These are the 10 most powerful women in Peru on LinkedIn - 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