{"id":8003,"date":"2015-04-22T15:38:07","date_gmt":"2015-04-22T15:38:07","guid":{"rendered":"https:\/\/a60047bb09.nxcli.io\/?p=8003"},"modified":"2025-11-03T17:09:44","modified_gmt":"2025-11-03T22:09:44","slug":"integridad-etica-y-valores-son-la-base-de-nuestra-marca-personal","status":"publish","type":"post","link":"https:\/\/inestemple.com\/es\/2015\/04\/integridad-etica-y-valores-son-la-base-de-nuestra-marca-personal\/","title":{"rendered":"Integridad, \u00e9tica y valores son la base de nuestra marca personal"},"content":{"rendered":"<p><strong>Publicado en la revista Am\u00e9rica Econom\u00eda (Latam), el 22\/04\/2015.\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20780\" src=\"https:\/\/inestemple.com\/wp-content\/uploads\/2019\/01\/Integridad-etica-y-valores.jpg\" alt=\"\" width=\"517\" height=\"649\" srcset=\"https:\/\/inestemple.com\/wp-content\/uploads\/2019\/01\/Integridad-etica-y-valores.jpg 780w, https:\/\/inestemple.com\/wp-content\/uploads\/2019\/01\/Integridad-etica-y-valores-239x300.jpg 239w, https:\/\/inestemple.com\/wp-content\/uploads\/2019\/01\/Integridad-etica-y-valores-768x964.jpg 768w, https:\/\/inestemple.com\/wp-content\/uploads\/2019\/01\/Integridad-etica-y-valores-10x12.jpg 10w\" sizes=\"(max-width: 517px) 100vw, 517px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Apostar por los valores y la \u00e9tica es fundamental para construir la marca personal. Con la integridad son la base de la reputaci\u00f3n.<\/p>\n<p>\u00bfPor qu\u00e9 apostar por la \u00e9tica y los valores? Hacer lo correcto, cumplir la palabra, actuar con honestidad, respetar al otro parecen frases tra\u00eddas del pasado. Inclusive a algunos les suena aburrido el tema y piensan que est\u00e1 pasado de moda. Pero apostar por los valores y la \u00e9tica es fundamental en la construcci\u00f3n de nuestra marca personal. Junto con la integridad son la base de la reputaci\u00f3n e imagen de una persona.<\/p>\n<p>\u00bfSe puede ser poco \u00e9tico o tener una &#8216;moral el\u00e1stica y tener \u00e9xito? Quiz\u00e1. \u00bfEse \u00e9xito ser\u00e1 duradero a largo plazo? Simplemente no. Todo llega a conocerse, todo se sabe tarde o temprano. Es mejor no arriesgarse a perder la confianza de nuestros empleadores, socios y contactos en general. El buen nombre se sostiene en el tiempo con base en la integridad, \u00e9tica y valores.<\/p>\n<p>\u00bfSe puede trampear o jugar a &#8216;dos caras&#8217;? S\u00ed, pero no dura. Todo se sabe, todo rebota. Sin \u00e9tica y valores simplemente no hay marca personal. Todos tenemos una marca personal que cuidar, y la buena reputaci\u00f3n se gana con esfuerzo honesto y sacrificio constante.<\/p>\n<p>Hay personas que creen que su buen comportamiento tiene que estar solo reservado para el mundo profesional y que en su vida personal, por ejemplo, pueden darse el lujo de ser incorrectos, irrespetuosos, o poco \u00edntegros. Pero la moral esperada es la misma para todos los \u00e1mbitos, en lo personal, familiar y profesional.<\/p>\n<p>Las empresas de selecci\u00f3n de personal y los reclutadores en las mismas empresas miran atentamente el historial \u00e9tico de las personas, y es la primera raz\u00f3n por la que deciden contratar a una persona respecto a otra, por la confianza. Todos queremos confiar en la gente y que esta conf\u00ede en nosotros, por ello ser \u00e9tico nos hace m\u00e1s atractivos profesionalmente. Y esa confianza, esa autoridad moral, como sabemos, nace del respeto que mostrarnos por los otros, de la rectitud de nuestras palabras y de la integridad de nuestro comportamiento. Obviamente no se trata de ser unos &#8216;santos&#8217; ni menos paranoicos, pero s\u00ed \u00edntegros, transparentes y cada vez m\u00e1s conscientes y responsables de nuestro comportamiento. Si nos equivocamos es importante ser capaces de reconocer y enmendar la falta r\u00e1pidamente.<\/p>\n<p>Actualmente el mundo laboral no perdona a quienes faltan a su palabra o cometen faltas de \u00e9tica, aunque sean solapadas. Los errores de \u00e9tica que cometamos nos perseguir\u00e1n toda la vida, aun cuando nosotros mismos podr\u00edamos haberlos olvidado.<\/p>\n<p>Muchos se preguntar\u00e1n \u00bfc\u00f3mo podemos reconocer a un profesional digno, \u00e9tico? Pues h\u00e1gale la prueba del &#8216;no&#8217;. Es muy f\u00e1cil reconocer a una persona \u00e9tica cuando sabe decir que no a las tentaciones de la \u00e9tica el\u00e1stica&#8217; aun a costa de arriesgar su puesto, una ganancia adicional o un negocio.<\/p>\n<p>Los animo a apostar por la \u00e9tica y los valores. Vivir practicando valores, m\u00e1s all\u00e1 del mercado laboral, nos hace mejores personas, y es que nuestro marketing personal es un reflejo de lo que somos y c\u00f3mo nos vemos nosotros mismos.<\/p>\n<p>Es la mejor receta para estar vigente profesionalmente en el largo plazo y hacer sostenible en el tiempo cualquier negocio. Es clave para tener \u00e9xito; sin ella no merecemos la confianza de nadie, as\u00ed que estos temas siempre estar\u00e1n vigentes y &#8216;de moda&#8217;, si no tenemos una marca limpia y honesta no seremos exitosos.<\/p>\n<p><a href=\"https:\/\/InesTemple.com\/wp-content\/uploads\/2015\/04\/Integridad-%C3%A9tica-y-valores1.jpg\" target=\"_blank\" rel=\"noopener noreferrer\">Ver art\u00edculo<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Publicado en la revista Am\u00e9rica Econom\u00eda (Latam), el 22\/04\/2015.\u00a0 &nbsp; &nbsp; Apostar por los valores y [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":14388,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[5,28,6],"media":[],"class_list":["post-8003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","tag-administracion-de-carrera","tag-etica","tag-marca-personal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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